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Google and Bing: The latest rumors from the SEO world

Behind the scenes at Google and Bing, information is circulating about recent changes in the world of SEO. On the agenda this week: mass publication of content, changes to canonical URLs, toxic backlinks, the noindex directive and adaptation of content according to country. Here is a summary of unofficial statements from Google representatives in recent days on various social networks (Twitter, Hangouts, forums, conferences, etc.).

Mass publishing content: the importance of quality

According to Google spokesperson John Mueller, posting content in bulk is not considered spam as long as it is of high quality. A statement which marks an evolution compared to Google’s past speeches on the subject.

Changing canonical URLs: impact on ranking

John Mueller revealed that switching from www to non-www did not have a major impact on search rankings. However, temporary fluctuations may be observed, mainly related to other factors such as recent algorithm updates.

Toxic backlinks: don’t panic

Regarding unwanted backlinks, John Mueller reassures that Google’s systems are designed to effectively ignore them. Instead, it encourages focusing on the quality of the site, rather than removing these links.

noindex directive in the robots.txt file: an abandoned idea

John Mueller mentioned internal discussions about allowing the noindex: directive in the robots.txt file. However, this idea was abandoned due to the potential risks for site owners.

Adaptation of content according to country: pay attention to indexing

Presenting different content depending on the country does not have a negative effect on SEO, according to John Mueller. However, it is essential to ensure that the main content of the page is accessible to web crawlers, which often have an IP address located in the United States.

In short, this information provided by official representatives of Google and Bing offers an overview of current trends in the field of SEO. Stay informed so as not to miss the latest developments in the sector.

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