Google strengthens its vigilance towards AI-generated content
The recent update of the guidelines for Google’s Search Quality Raters highlights the American giant’s growing distrust of content created by artificial intelligence. Indeed, Google now identifies low-quality pages as those whose AI content is not clearly marked, which can result in incorrect or outdated information for users.
Absolute transparency on the use of AI
For Google, it is essential to adopt full transparency regarding the use of AI for content generation. The firm therefore recommends independently verifying AI-generated content and consulting experts for specific advice. This approach aims to guarantee the reliability and relevance of the information disseminated online.
Concrete examples of low quality content
The latest version of the Search Quality Raters guidelines highlights a concrete example of low-quality AI-generated content. This includes an informative article on transitioning from breast milk to whole milk for babies. Despite presenting the blog as a resource dedicated to parenting, the terms of use reveal experimental and research use of the contents, which calls into question their reliability.
The challenges of transparency for AI content
This contradiction between the declared mission of the site and the experimental nature of certain content raises questions about the reliability of the information provided. Google emphasizes the importance of clarifying the origin of AI content to guarantee its quality and relevance. This update of the guidelines also highlights the responsibility of content publishers in the face of the rise of AI in online production.
An implicit recommendation from Google
Although Google clarifies that these guidelines are not directly integrated into its ranking algorithms, they offer insight into Google’s view on AI content and its impact on the perceived quality of a website. The firm implicitly encourages independent content verification and expert consultation to ensure the reliability of information distributed online.
