Google revolutionizes its approach to useful content during the March 2024 Core Update
End of the Helpful Content System: Google abandons its system dedicated to evaluating useful content, merging it with its main algorithms. A new era begins for SEO.
Rating by site gives way to rating by page: Google now focuses on the quality and usefulness of each individual page, using a variety of signals to determine the expertise, authority and trustworthiness of content .
The importance of EEAT: Expertise, Experience, Authoritativeness, Trustworthiness. Google values authority brands and real businesses producing EEAT signals. Content creators must integrate these principles into their strategy to meet user expectations.
Stop doing things for Google: Danny Sullivan, Google Search Liaison, calls on SEOs to focus on creating a great site for visitors, rather than trying to please Google. The key to success lies in meeting the real needs of users.
The transition to a finer assessment of useful content marks a turning point in Google’s approach. SEO strategies must adapt to offer quality content, meeting user expectations and algorithm criteria.
