Google is revolutionizing the online shopping experience with its new personalized tools. Internet users shop on the search engine more than a billion times a day, confirming that e-commerce sites have become the norm for consumers. The firm is launching 4 new tools in the United States at the moment, allowing users to further personalize their purchasing experience.
Style recommendations and brand preferences are introduced so users can filter results according to their tastes. Using AI for image generation and virtual try-on makes the shopping experience more immersive. These tools simplify the discovery of new products, making online shopping faster and more satisfying.
Google continues its transformation of online shopping by offering a personalized and immersive shopping experience. By leveraging the capabilities of the Shopping Graph, the search engine allows users to navigate over 45 billion products, ensuring relevant and personalized results for each search.
Google’s 4 new shopping features include style recommendations, brand preferences, AI image generation and virtual try-on. These tools are designed to make the shopping experience more intuitive and tailored to users’ individual preferences.
