Google announces the end of Universal Analytics for 2024
Google recently informed its users via email that all Universal Analytics services and APIs will be disabled from July 1, 2024. This decision involves migrating to Google Analytics 4 to continue accessing data.
The end of Universal Analytics on July 1, 2024
Universal Analytics properties will be permanently deleted on July 1, 2024, meaning that associated data and settings will be inaccessible. Google Analytics 4 will take over entirely, forcing users to migrate to avoid any service interruption.
What is disappearing?
From July 1, 2024, Universal Analytics data and settings will no longer be accessible. This includes e-commerce goals and transactions, audience lists, API requests, and attribution projects. It is therefore essential to export your Universal Analytics data before this date to preserve it.
Export your Universal Analytics data
To maintain access to your data, several export methods are available, such as exporting individual reports, using the Google Analytics Reporting API, and BigQuery export. It is recommended to act quickly to avoid any data loss after July 1, 2024.
Complete your migration now
If you haven’t yet migrated to Google Analytics 4, it’s crucial to do so now. Migration involves creating a GA4 property, collecting data, enabling Google signals, setting up conversions, and adding users. Tutorials are available to guide you through this process.
In conclusion, the end of Universal Analytics is approaching, and it is imperative to migrate to Google Analytics 4 to avoid any service interruption and maintain access to your data.
