Google has just unveiled its first Core Update of 2024, accompanied by a Spam Update, on March 5. This double announcement is part of Google’s desire to fight against unoriginal and low-quality content. The March 2024 Core Update aims to improve the quality of search results by reducing content created solely to generate clicks. Google […]
Google invests in artificial intelligence to support quality journalism Google recently struck deals with small publishers to integrate its generative AI tools into the article creation process. This initiative, launched as part of the Google News Initiative, aims to help publishers produce content more efficiently by aggregating information from various sources. Despite the concerns raised,
Google strengthens its fight against abusive content with new anti-spam policies As part of the Core Update and Spam Update of March 2024, Google announces strict measures to combat abusive content. A new policy specifically targets third-party content published on high-authority sites. Decryption. Measures to be taken before May 5, 2024 Google defines site reputation
A coalition of more than 30 European media outlets files a complaint against Google for anti-competitive practices An unprecedented legal action has been launched by more than 30 European media groups against Google, seeking €2.1 billion in damages for abuse of a dominant position in the online advertising market. This initiative marks a turning point
Google Chrome presents its latest innovations to improve the browsing experience of its users. Personalized suggestions based on search history allow people to explore new topics based on their previous activities and those of other users. Additionally, enhanced visualization for mobile shopping provides a more visual and inspiring experience, displaying relevant product images for broader
Google unveils new rich carousel for local businesses, products and events, aiming to improve user experience. This new format, currently in beta, displays listings of products, local businesses and events in a horizontal carousel format. To benefit from this enriched result, site owners must use ItemList structured data. The Google carousel: a new feature already
How to stay up to date with SEO: best practices for effective monitoring SEO monitoring is an essential element for staying up to date with the latest trends in natural referencing. Indeed, the world of SEO is constantly evolving, and it is crucial to stay informed to maintain and improve the positioning of your site
Google and Bing in the spotlight: the latest unofficial revelations Behind the scenes at Google and Bing, information has been circulating informally in recent days. On the menu this week, clarifications on the crawl budget and the use of UTM parameters in URLs. Return to the statements of official Google spokespersons on various communication channels
